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Precision Healthcare Marketing, at Scale

Better plan, activate, and evaluate your DTC and HCP marketing campaigns.

What's driving DTC campaign effectiveness? Get insights in the Crossix Trends in Health Advertising Report.
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Why Crossix?
Measure & Optimize
Activate
Segment & Plan

Improve Marketing Effectiveness with Veeva Crossix

Leverage modern, privacy-safe solutions across the marketing cycle – from segmentation and targeting to measurement and optimization.

Plan Based on
Data-driven Insights

Leverage the industry’s most comprehensive
network of connected health and non-health
data to gain a holistic view of your target
patients. Learn more

Activate Media Campaigns

Reach patients and HCPs across media channels. Learn more

Measure and Optimize

Evaluate audience quality, health behavior and sales impact to improve marketing performance. Learn more

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Industry Insights

The healthcare marketing industry is rapidly evolving. Read more about how today’s news stories will impact your business.

Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
Bringing Patient Data into Your Omnichannel Strategy Learn how brands can fill critical gaps in their omnichannel engagement strategy by connecting privacy-safe patient engagement data to HCP interactions.
To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
A Data-Driven Approach to Omnichannel Marketing To execute effective omnichannel marketing, pharma marketers need rapid access to accurate, actionable data. Three new Veeva Crossix tools address those needs.
Read our report to learn new insights across DTC marketing campaigns.
Trends in Health Advertising Read our report to learn new insights across DTC marketing campaigns.
Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Press Release: Veeva Crossix Introduces New Products to Advance Omnichannel Marketing for Life Sciences Brands Learn more about Crossix HCP Trigger Data and Crossix Omnichannel Boost.
Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.
How pharma and HCPs can support backlogged pandemic patients Eric Solis, Takeda, and Mark Schulman, Veeva Systems share insights into the setbacks in non-Covid-related healthcare by key patient groups due to Covid-19.
An introduction to online video content delivery platforms for ad campaigns.
Guide to Digital Video for Health Marketers An introduction to online video content delivery platforms for ad campaigns.
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Crossix technology — purpose-built to protect privacy

A modern approach to data and analytics uses technology to
protect the privacy
of health information.

Learn more about our privacy-by-design approach

Interested in learning more about how Veeva Crossix can move your business forward?

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