Veeva for Consumer Health
Streamline operations and help your teams win more at the shelf.
The battle for consumer share of wallet in mature markets is greater than ever, while emerging markets offer major growth opportunities for those who can move fast. Traditionally, consumer health companies have struggled with disparate tools—including spreadsheets with complex pricing algorithms, a limited ordering system, and aging legacy CRM. Veeva Commercial Cloud is the only integrated solution designed for consumer health, bringing deep capabilities for simple, fast retail execution together with customer data management and compliant promotional content.
For consumer medicinal products, the clinical trials, manufacturing, and sales are done globally, and are best served by global content management. Veeva Vault provides delivered applications for clinical, quality, and submissions documents, enabling efficient document reuse across geographies. Built in the cloud, Vault is easily accessible to internal teams and external partners.
BENEFITS
- Coordinated planning: Improve collaboration between sales and marketing to create multichannel marketing plans that deliver personalized customer engagement.
- Sales force effectiveness: Leverage built-in OTC sales best practices to boost rep productivity and execute best-in-class commercial processes. Sales rep-centric user experience ensures high adoption.
- Advanced consumer health capabilities: Enable your teams to understand what is happening at the store shelf and make better decisions on-site. With the ability to easily capture point-of-sale data, such as inventory, pricing, and planogram information, reps can effectively negotiate with customers in real-time.
- Document control: Bring order to your regulated content and lower the cost of compliance by automating many of the steps required to document and demonstrate compliance.
Capabilities
ALL-IN-ONE ORDER MANAGEMENT, PRICING, AND INVENTORY
Ensure your reps get the order right the first time and enable them to focus on educating and selling—not administrative overhead. Reps can easily capture point-of-sale data needed to stay competitive, like inventory, pricing, planogram, and competitor information.COMPLETE DATA FOR BETTER TARGETING
Improve customer engagement with easy-to-use, globally accessible data of the highest quality. Veeva OpenData delivers detailed profiles and affiliations for HCOs—including retail and hospital pharmacies—and licensed pharmacists.INTEGRATED MASTER DATA MANAGEMENT
Enable better engagement while improving spend transparency by leveraging world-class customer master data management, seamlessly integrated with CRM.MULTICHANNEL CONTENT REPOSITORY
With a single, end-to-end solution, creating, approving, distributing, and withdrawing content across all channels is fast and simple. Seamless integration with Veeva CRM means the field has immediate access to the latest, approved content.ROBUST CONTENT MANAGEMENT
Content management with advanced workflows and real-time reporting equips companies to complete processes faster and makes teams more productive. Easy, direct access for employees and trusted external parties provides a single source of truth for content.
Applications
Veeva OpenData delivers accurate healthcare organization (HCO), affiliations, and compliance data that is easily accessible when, where, and how you need it-across teams and geographies.
Designed for life sciences, Veeva Network Customer Master simplifies your master data management and delivers the deep insight you need to boost engagement and compliance-across all channels and worldwide.
Delivering advanced applications with process-specific capabilities for regulatory, clinical, quality, and commercial, Veeva Vault helps teams across the enterprise improve effectiveness, efficiency, and speed.
Veeva CRM delivers deep, consumer health-specific functionality, enabling companies to simplify the end-to-end sales process and better engage with pharmacy customers.
